Barry T. Smith

Product Manager, Designer, and Musician in Louisville, KY.

b@barrytsmith.com

Special Note: This resume is hosted on txti, a service I built in 2014.

• Txti is included as part of Facebook's Free Basics initiative
• It has been featured on Canada's CBC radio
• It inspired an entire movement in the web community known as "brutalist web design" that put the focus on simplicity, usability, and performance over aesthetics
• Txti hosts nearly half a million web pages created by people from all over the world

About Me

I constantly challenge myself to learn how to do the right thing right. This shows up in my work as championing the "double diamond" design process ("do the right thing, then do things right"), leading with strategy (doing good work on purpose), and learning from everyone I meet.

3 Key Qualifications

• Experienced leader with a track record of building and managing high performing teams with a diversity of products (digital and services)
• Deep application of Human-Centered Design, Service Design, digital UX, and product management
• Strategy-minded leader that bases the success of products on customer outcomes

3 Key Accomplishments

• Introduced Service Design to HR at Humana for internal associate experiences
• Served as product manager for HR's first Agile-for-business team in partnership with the Agile@Humana initiative
• Introduced Responsive Web Design to internal web products at Humana and designed Hi!, Humana's first responsive intranet site

Work Experience

Associate Director

Enterprise Onboarding | Humana, Louisville, KY (1/2021-present)

Applying human-centered design practices and agile product leadership, I've led the enterprise onboarding products to many improved customer and business outcomes.

• Realized a 9% improvement in overall satisfaction joining the company
• Realized a 12 percentage point increase in the onboarding touchpoint with lowest satisfaction by aligning 10+ workstreams through an agile product community
• Increased efficiency of orientation program by 50% and increased capabilities by 100% while maintaining a 4.6/5 star customer rating
• Launched customer-centric measurement strategy and transformed the culture of broad onboarding ecosystem to be more customer- and experience-focused

Manager, Software Engineering

HR Digital: Enterprise Onboarding & UX | Humana, Louisville, KY (5/2017-present)

• Established an Agile Service Design team to co-create solutions to the most complex customer problems in Humana's onboarding experience
• Efficiently delivering customer service and onboarding products for Humana's 10,000+ annual hires with high customer satisfaction rates
• Established human-centered design as core practice of HR Design & UX
• Utilize effective project management and agile practices to strengthen team performance, set clear expectations, and create unified understanding of products
• First practitioner and leading expert of OKRs in HR as a means to lead strategically while giving autonomy to my teams

Process Manager

HR Digital: Design & UX | Humana, Louisville, KY (11/2013-5/2017)

• Designed and developed front-end UI for Hi!, acted as product manager to launch product in 2014
• Integrated HR Design & UX team into agile development processes
• Heavy influence on internal digital standards, accessibility, and digital brand execution with high aesthetic and functional quality
• Created reusable and scalable solutions such as responsive mobile-friendly templates and complex SharePoint-powered tools

Tech Consultant

HR Digital | Humana, Louisville, KY (1/2012-11/2013)

• Created first digital Well-being Report, bringing a new era in HR digital UX
• Developed two custom-branded SharePoint master pages which are deployed on hundreds of internal SharePoint sites that served successfully for 7 years
• Graphic/logo design, custom coding, and overseeing projects including branding third-party software

Freelance Web and Creative Services

Independent Consultant | Louisville, KY (2010-2015)

• Logo design, including hand-lettering
• Full-range branding campaigns including videos, web development, print, and audio
• Album artwork
• Wedding videography and portrait photography
• Music compositions and arrangements by commission

Creative Arts Director

Greenville Christian Church | Greenville, IN (2004-2012)

• Music performance, direction, & arranging
• Video production, graphic design, web design, & photography
• Network and computer admin
• Staging & lighting
• Mentorship

Education

University of Louisville, 2006
Bachelor of Arts in Music Industry with honors, minor in Communications.

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