It is no secret that businesses with strong SEO performance have reaped the rewards.If you’re relying on bringing in traffic from ad campaigns and other paid marketing efforts, then you will absolutely save money with a comprehensive SEO strategy. SEO may cost a little more upfront, but it will save you money in the long run, and gain more valuable, organic traffic.One of the biggest benefits of SEO is that it enhances the user experience and helps you make a positive and lasting impression on the right audience.

[Image: Search Engine Optimisation Consultants]

A Healthy Website

In simple terms, Technical SEO covers the requirements of search engines to enhance crawling. Technical errors can mean crawlers dont index your pages properly or, in worst-case scenarios, dont index them at all. Being that well over half of all web traffic today comes from mobile, it's safe to say that your website should be accessible and easy to navigate for mobile visitors. Create a dedicated image sitemap and submit to Google. There are many different things a SEO York can do for you.

Not All Content Is Created Equal

Having an SEO strategy is important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for. Good content keeps people on your page longer, which sends a positive signal to Google that your page is valuable and informative. Google will boost your ranking to help more people find your helpful information. When people talk about optimising their content for search engines, they’re really talking about Google. While there are three main search engines (Google, Bing and Yahoo), Google attracts the lion’s share (90.61 per cent) of the traffic. Content design is a process that helps you produce content based on actual user needs. It doesn’t just help you figure out what your user wants, but it focuses more on what the user actually needs. An experienced SEO Consultancy will help you to improve your ranking on the search engine while also not exceeding your budget.

Your Search Engine Optimisation Plan Is An Important Part Of Your Site’s Competitive Strategy

Analysing your competition's SEO strategy can help understand your competitive advantages and disadvantages relative to others in the market. Being aware of your company’s SEO weaknesses is just as important in helping your business grow. Understanding where you fall short of your customers’ expectations can help you identify areas where you may want to invest time and resources. Performing competitor SEO analysis through a deep and continuous process can give you a competitive advantage in your SEO efforts and help you gain insight into your core business. Identify what content your competitors rank for but you don’t, devise a content strategy that fills an underserved niche, and pinpoints the exact type of content (e.g. list, course, guide, long-form, etc.) you’ll need to rank. It is the experience of working as a SEO Consultant in London that determines success.

Advantages Of Keyword Research For Search Engine Optimization

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Keyword research can help in all of those areas and more. It plays a key role in any content marketing strategy and helps businesses to better understand the demands of their customers. That’s why it’s so important to know how to do it properly. By using effective keyword research tools you can determine popular underserved niches in your target marketing, find related markets you may have overlooked, and rank well in search engines results that have the best traffic for your ideal visitors. A keyword is simply a word or phrase typed into a search engine to find information on the desired topic. A longtail keyword phrase is a group of 3 or more words that can be more targeted than a simple one or two-word search. Longtail keywords help you truly target your audience. A SEO Specialist will ensure high visibility and growth of your business across your desired location.

Some Interesting SEO Statistics

Staying informed about search engine optimization statistics will help you make the best website you can, provide the best user experience possible, and keep the organic traffic coming in:

• 74.71% of SEOs charge a monthly retainer fee for their clients.
• The typical voice search result is only 29 words in length.
• 73% of in-house marketers and 76% of US agencies said SEO provides an excellent or good return on investment.
• About 45% of global shoppers buy online and then pick up in-store.
• 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
• 28% of searches for something nearby result in a purchase.

txti